3 Benefits of Using Language Translation Services to Grow Your Business
The digital world offers many opportunities for businesses to reach new audiences in every corner of the world. Long ago, globalisation changed the way companies did business and how people interacted with them. However, after a long-standing era of mass chains dominating consumer markets, localisation is slowly gaining a competitive edge. Local businesses are gaining recognition and becoming more attractive for local markets. This is because they offer a personalised experience tailored to their consumers’ expectations. And language translation services can help with that.
Research shows that over 70% of consumers are more likely to buy a product or service with information in their language. This highlights the importance of translation in export. And that’s just the tip of the iceberg. Aside from creating a tailored experience to target these new markets, finding the right translation company to help you localise your content can make a big difference. But why exactly are website translation services important, and how will they impact your business results?
Why Are Language Translation Services Important?
Hiring language translation services to adapt your content will allow you to reach a wider audience. Additionally, it will ensure that the audience understands and engages with your content in the way you intended. We’ve created a list of the three key benefits your company can benefit from when it comes to language translation services. Discover them below.
1. Boost Customer Satisfaction Through Marketing Translation
Creating content tailored to your new market is key to establishing trust with your potential customers. Marketing translation will ensure your audience understands the intent behind your content. However, as we discussed when talking about the latest translation trends, localising your marketing content is much more than just translating it.
The idea behind localisation means carefully adapting your content. This helps to resonate with the local culture and meet the local standards and expectations. Familiarly engaging with your potential customers and tailoring your products will help you gain their trust. This will—in turn—boost customer satisfaction and brand loyalty, the first solid step for clients to become true brand advocates.
If done correctly, translating your marketing content will ensure a more appealing user experience for your potential customers and will drive customer conversion.
#OptimationalTip: In order to craft tailored content and localise it properly, it’s also important to have a clear idea of who exactly you want to reach out to. Learn how to develop specific buyer personas with this free, editable template.
2. Build an International Presence and Tap Into New Markets
Marketing your organisation as a global company isn’t enough to make people believe it. This means that not only must you say this, but you should also do it. Everything you show must make your potential customer base understand that you mean business. Doing so will ensure your company gains credibility as a global business attuned to the different growing needs of its clients. This, in turn, will allow you to gain their trust and will help you enter new markets faster.
Localising your content will allow you to better compete with local businesses when it comes to those types of competitors. Also, being able to engage with your potential new customers understandably and appealingly will help you stand out against other global competitors.
#OptimationalTip: Never underestimate the local competition. Even smaller businesses can have a great chance if they’re recognised as reliable and familiar to your audience. They know the language and local customs, so rise to the challenge.
3. Boost Your SEO Results With Website Translation Services
If you were to ask how to make your business grow online, boosting your SEO results would surely be at the top of the list. Regardless of the industry, target audience, or market strategy. Thus, creating content tailored for Google’s search engine has moved on from “nice-to-have” to “must-have.” It’s one of the main ways companies reach new audiences and drive conversion. However, Google’s algorithm isn’t only carefully designed to look for certain keywords in a specific language. It’s also designed to look for keywords that match your audience’s search intent and how they express themselves.
What does this mean for your organisation? It means that just creating a list of language-specific keywords won’t be enough. Thus, when localising your content and your website aside from using the language your audience uses, you’ll also need to focus on: How users in a particular location search, what kind of sentences and words they use when looking for something in Google, what kind of trends there are, etc.
#OptimationalTip: The more you know, the better prepared you’ll be to outperform your competitors in this international SEO arena. To do so, take advantage of the resources at your fingertips and learn how to translate your website into other languages.
To Summarize: Language Translations Boost Global Reach
The benefits of localising your content are clear, but implementing every aspect of localisation can be tricky. Also, past a certain point, increased segmentation of your content when it comes to market analysis can produce low returns that aren’t worth the effort. As a Harvard Business Review article puts it, “Too much localisation can lead to ballooning costs. Too much standardisation can bring stagnation, dooming a company to dwindling market share and shrinking profit.”
Understanding that translation is the gateway to your business success overseas will ensure your company gives it the importance it needs. To find the perfect balance between cost, effort, and time, however, it’s key that your organisation finds a translation company it can trust. One that isn’t just a vendor but becomes your translation partner in your efforts to go global.
Contact us today to find out how we can help your business go global with localisation services.