How to Increase Your Website Traffic with SEO Content Translation
Are you considering translating your e-commerce or website to reach out to people from different countries? Or have you already translated your website, but you are still not seeing the results you expected? Then you should consider SEO content translation.
By now, you probably already know that reaching out to audiences in new markets entails communication in a language other than the one spoken in your region. Unfortunately, even using a nearly universally spoken language like English does not have the power to bridge the gap. But, then again, we already know that over 74% of internet users speak a language other than English. In other words, they search online in their native tongue.
So, having your eCommerce or website available in different languages is a logical step. The problem is that, without proper SEO practices, your site won’t be findable by search engines. And we all know that if you can’t be found in the online cosmos, you don’t exist. Therefore, despite your hard efforts, you still have hurdles to overcome. This is where multilingual SEO content translation comes into play. They give you the chance to reach a global search audience in their language and be found online by search engines.
How SEO Content Translation Boost your Brand
Adding a few keywords here and there will get you absolutely no results. At least, not the ones you seek. It’s paramount that you have a professional linguist with extensive knowledge in SEO work on your site translations. You see, Google and other search engines value quality. They’re also equipped to identify it when they see it. And, have no doubt, they will discard a site that does not meet their quality standards in a heartbeat.
Sure, you can do things like keyword research to track the right keywords for your products and services. You can also find out what long-tail keywords your competitors use to rank up in Google searches. The key here is how to use them to enable prospects to find you on the internet.
Website translation is the answer so that you know that your keywords are just right for the market you want to reach. For example, you probably can’t use “vacations” to target British English speakers or “holidays” when speaking to Americans.
#OptimationalTip: In going global, there are different services that you can greatly benefit from; even for finding the most relevant keywords for each target market. Learn more about multilingual keyword research services to give your SEO strategy a boost.
How to Apply SEO Effectively on Your Site
Incorporating SEO content translation into your platform involves first optimizing your primary site for SEO and conversions. When you achieve a good ranking for it, you can introduce a different version of it to establish an international web presence. In this case, a platform written in another language. Look for long-tail keywords with a low difficulty score that receive a high volume in monthly searches. Then, identify the pages you want to localize and translate them using these keywords. We suggest doing this with your most frequently visited pages. Finally, incorporate the keywords in strategic places inside your pages, such as the page title, URL, body copy, and more.
The Power of Using SEO Content Translation Services
To compete in the global marketplace, it’s paramount that you avoid using Google Translate or other machine translation tools. You will mostly end up with “dead content” with little value to both the end-user and search engines. The content you translate using such services may even be considered spam. This could hurt your credibility and reputation, and, subsequently, your sales and revenue.
A professional SEO content translation service provider like Optimational will ensure that your content is readable. At the same time, the linguist that will work on your project will do keyword research and use the appropriate synonyms and variations to avoid keyword spamming and stuffing. Both could hurt your SEO efforts and ranking if not properly taken care of.
#OptimationalTip: Your website has the potential to reach more places than you think, just make sure your content gets the visibility it deserves. Gain in-depth knowledge about international SEO and how to reach global audiences.
Final Thoughts: Get Expert Help to Achieve the Desired Outcome
At the end of the day, it’s all about getting your website in front of people’s eyes. Using the right tools and ensuring you, indeed, speak their language will put you on the path to success.
Optimational works with professional linguists that are native speakers of the target language, SEO experts, and have hands-on experience in the specific market you target. This could be because they either live in that country/region or have spent a long period of their lives there and have in-depth knowledge of the locals’ preferences, way of speaking, currencies, and more.
Claim your fair share from the global market pie and boost your sales with world-class SEO content translation services that go beyond merely translating words. Contact us today and see how we can help your business grow and prosper.