5 Benefits of Working With a Translation Partner on Your International Expansion Strategy
The world is becoming smaller, and international relationships and communication are increasingly critical to business performance. For many companies, being part of the great online spectrum can be said to be a must. Fortunately, with the help and support of the right translation partner, it doesn’t have to be a challenge.
Why Choose a Translation Partner in the First Place?
No matter what your business type is, developing an international presence requires having your content translated and localised. Working with a translation marketing agency will help you expand your business internationally successfully through professional localised content.
Translation partners work with language professionals. Not only do they know the language but also the culture, the people, and the best way to speak to a specific audience. Translating goes beyond changing words from one language to another. It’s about creating localised content that matches your company’s tone and aligns with the target audience.
Generally, people think they can save time and money by using alternative methods to translate their content. For example, they ask a co-worker who speaks the language to translate it. Or they use machine translation software that translates content within a few seconds automatically. However, these translations often have consequences.
#OptimationalTip: Having your content translated by a machine translation software or a colleague can have long-term consequences. Working with a good translation marketing agency will help you save time and money in the long run.
Translation Partner vs. Machine Translation
As mentioned before, translating requires more than just knowing two languages. It involves knowing the target audience’s culture and the context the text is immersed in. In other words, it’s a creative process that involves expressing ideas and messages accurately so that they sound natural to the target public.
Machine translation software can’t do this. This type of software does a great job translating your content in seconds. However, it doesn’t consider many basic and essential points professional translators do, such as:
In short, translation partners are the best option if you want to establish an international presence. They work with professional translators with language skills, experience, and training in different fields.
So, whether you need to translate your website or manual, working with a translation partner is key. It’ll allow you not only to effectively share your content with new audiences but also your company values. Once the translation marketing agency has a better understanding of your needs, it’ll be easier to determine the better approach.
#OptimationalTip: Discuss and share your needs and company values with a translation partner. This will help you get the best results in your final project.
Benefits of Working With a Translation Partner
These are the top 5 benefits of working with a translation partner to translate your products or website:
1. Peace of Mind
Running a business is stressful enough to be worried about translating your content into multiple languages. Thus, knowing you can count on language professionals to get the job done will give you peace of mind.
Your translated content will align with the tone and style of your company and brand. That is to say, translations will target your clients and potential clients, and you will stand out from the crowd.
2. Long-Term Collaboration
The more your translation partner understands you, your company, and your needs, the better results you will see. In terms of quality and budget too.
By using different translation resources—including style guides with your preferences, translation memories, and glossaries—your translation partner will be able to reflect your brand’s personality effectively. Also, by actively listening to clients, a translation marketing agency will be able to connect with a customer’s needs to deliver an outstanding service experience.
3. Quality Translations
Translation partners work with tools that help them to perform their tasks in a much better accurate way. These tools facilitate the professional translator’s work: They help assure quality and consistency. Additionally, a language professional will read your text multiple times to be sure it sounds natural and follows your guidelines.
#OptimationalTip: High-quality translations are the result of combining the language skills of the professional translator, the terminology, and your brand’s style.
4. Cut Costs
Using machine translation or asking a bilingual colleague to translate your content may seem a good option to save money and time. However, when it comes to business, a minor mistake can cause a misunderstanding and cost you much more.
Mistranslation of terms can be critical for your business, especially when words give misleading information or have a negative connotation in the target audience. For this reason, the content in new languages needs to take culture into account to be successful. And translation marketing agencies are aware of that.
Above all, language professionals know how significant cultural differences can be. Thus, they can find the perfect solution and provide quality translations that communicate your message properly.
5. Target Audience Experience
One of the key things to consider when you write or translate is who you are talking to. In other words, who you expect to read your text to. The more you know about your audience, the more accurate your translations will be.
Certainly, knowing the target audience is essential as it helps language professionals determine the right tone and vocabulary for their translations.
Final Thoughts
In conclusion, a translation partner is essential whether you need professional translation services to translate your website or other brand content. They’ll work with language professionals to ensure correct localisation.
Now, may I ask you which option will you choose the next time you have something that needs translation? Friends, machines, or a translation partner with years of experience?
At Optimational, we know how important your business is to you. This is why we take the time to understand you and your business. Contact us so we can talk about your next project.