CASE STUDY

Unlocking LATAM
Markets: Optimational’s Spanish Copywriting Solutions for WhitePress

In the ever-changing world of content marketing, the art of Spanish copywriting is crucial, particularly in the varied landscapes of Latin America (LATAM). WhitePress, a notable figure in content marketing and SEO, sought a reliable solution to deliver fast, high-quality content tailored for its clients in multiple LATAM regions. Their collaboration with Optimational unlocked the true potential of Spanish copywriting. Dive into this case study to discover the impact of this partnership.

About

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WhitePress is a powerhouse in the world of content marketing, offering an automated platform for publishing articles across a vast network of global portals. With over 2,000 companies leveraging its capabilities, WhitePress serves as a vital intermediary between advertisers, interactive agencies, media houses, and publishers, simplifying the process of content marketing and influencer campaigns. 

The platform facilitates the creation and publication of sponsored and expert articles, reaching over 80,700 worldwide websites and blogs. WhitePress also empowers brands to engage with influencers across various platforms, with a pool of over 4,000 influencers. Additionally, the company’s commitment to marketing education is evident through its knowledge base, housing over 300 guide articles and e-books, serving nearly 500,000 unique users.

The Challenge

Meeting Multinational Copywriting Needs in LATAM

WhitePress serves clients with a widespread presence in various LATAM regions, including Argentina, Chile, Colombia, Mexico, and Peru. While catering to these diverse markets, they found themselves grappling with the complexities of producing high-quality copywriting that resonated with each region’s unique linguistic and cultural nuances. The challenge was twofold:
  • Linguistic Diversity: LATAM countries have distinct linguistic variations, making it essential to craft content that not only adheres to the Spanish language but is also aligned with the specific dialects and terminology preferences of the target audiences.
  • Volume of Content: WhitePress frequently managed large-scale projects with tight deadlines, and delivering a substantial quantity of quality content that met the linguistic and cultural demands of each LATAM market was a challenging task.
In the face of this multifaceted challenge, WhitePress sought a partner capable of not only delivering exceptional Spanish copywriting but also handling the high volume of content required for their projects. This search led them to Optimational, whose expertise in multilingual solutions and SEO-focused content offered the ideal solution to address their copywriting needs across LATAM regions.

The Solution

In response to the multifaceted challenge, Optimational provided a comprehensive SEO copywriting solution that addresses both challenges—the linguistic diversity and the need for a substantial volume of high-quality content.
  • Tailored Copywriting Expertise: Recognizing the linguistic variations across LATAM countries, Optimational’s team of skilled translators and copywriters meticulously create and adapt content to resonate with the specific dialects and cultural nuances of the target audiences. This ensures that every piece of content produced not only adheres to the Spanish language but also feels authentic and relatable to readers in each region.
  • Scalable Content Production: To meet WhitePress’s volume requirements, Optimational collaborates with its in-house Spanish team and robust infrastructure to consistently deliver a significant volume of high-quality content, even when faced with tight deadlines. This approach guarantees a continuous and reliable content flow for WhitePress and its clients.
  • SEO-Centric Approach: Recognizing the role of SEO, Optimational integrates a strong SEO-centric approach into the content creation process. Each piece of copy is meticulously crafted to not only engage the audience but also improve search engine rankings.
By delivering quality, culturally relevant, and SEO-optimized copy at scale, Optimational empowers WhitePress to meet its clients’ SEO copywriting needs across multiple LATAM countries.

The Step-by-Step Process

The collaboration between Optimational and WhitePress follows a structured process for producing high-value content for multiple LATAM countries. This process ensures the production of linguistically and culturally appropriate, strategically SEO-optimised content. Here’s an overview:

.1

CLIENT BRIEFING

WhitePress provides copywriting requirements, including topic, audience, titles, links, and publication link.

.2

RESEARCH

Optimational’s Spanish copywriting team conducts thorough investigations to delve into the subject and unveil cultural and linguistic intricacies.

.3

CONTENT RESOURCES

A comprehensive set of content resources is curated, encompassing guidelines on tone, style, messaging, and SEO.

.4

SEO COPYWRITING

Professional Spanish copywriters create content that meets linguistic and cultural demands while integrating SEO best practices.

.5

QUALITY CHECKS

Content undergoes thorough proofreading to ensure accuracy, coherence, and SEO copywriting alignment.

.6

TIMELY DELIVERY

Content is delivered through the client’s platform within agreed-upon deadlines.

“Optimational’s Spanish copywriting services have been instrumental in providing and elevating the quality of our content across multiple Latin American countries. The SEO-oriented content allows our clients to do link building and generate leads effectively.”

IRANZU URMENETA

WhitePress

The Results:

Continuing Client Satisfaction

The collaboration between WhitePress and Optimational continues to yield remarkable results. The positive outcomes are evident in several key areas:

Content Excellence: The Spanish content continues to resonate with audiences in various LATAM countries. The content remains not only linguistically accurate but also culturally sensitive, enhancing client engagement.

Client Satisfaction: The client feedback, with an impressive average rating of 4.94 out of 5 points, remains a testament to Optimational’s commitment to excellence and client satisfaction.

4.94 points out of 5 in client feedback

Efficiency and Scalability: Optimational’s ability to manage large-scale content production with precision and timeliness remains instrumental in streamlining WhitePress’s operations.

In summary, the partnership remains highly successful, and we continue to look forward to our ongoing collaboration.

Our Partners’ Success Is Our Success

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